“I’m graduating college. And I’m proficient in Microsoft Office, Photoshop, and social media. I’ll take a job now, thank you. ”
If this is your idea of personal branding….you’re doing it wrong.
Alert: That fancy B.A. will get you nowhere, unless you can offer more than your name to a recruiter. You’ve got to know your brand.
If you’re like me, your first look at the phrase “personal brand” as nothing more than a bunch of buzzword B.S. But if you are like me now–after taking two semesters of personal branding classes in my senior year at UNC thanks to Gary Kayye–you will understand just how important it is.
If you need a little help on the personal branding side, read Dan Schwebel’s Me 2.0. It’s all about finding your brand and creating a voice in the digital realm. Trust me, it is the most important thing you can do for yourself before you start the job hunt.
Whatever you do, just don’t be the butt of this joke: